
brian troy jones
UI/UX Designer + Illustrator
based in Dallas.
Experience
On a lifelong journey of discovering where the pixels meet purpose. 15+ years experience in the creative fields from developing websites, designing brochures and tradeshow experiences, and most currently in the last 8 years, designing creative, capable and accessible UI/UX.
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Maintained internal design systems and led end-to-end design for employee facing financial applications. Upgraded legacy apps to meet ADA and WCAG accessibility standards, improving usability and compliance.
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Led an offshore team in developing and integrating multiple B2B resource portals, ensuring seamless functionality and user experience. Managed and evolved existing design systems, maintaining consistency and scalability across platforms.
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My primary responsibility was to maintain and expand the new UX design system for enterprise applications, ensuring its consistency, accessibility and adoption across new and legacy apps. Additionally, I conducted workshops and open office sessions to promote adoption of the UX system, facilitating design system adoption and supporting digital transformation and design thinking objectives. I also created governance protocols to streamline design iterations and develop a comprehensive design pattern library.
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I took the lead design role in developing the interface for the AB worldwide Covid vaccine distribution platform, working in close collaboration with a team of skilled developers. Together, we successfully delivered an efficient and streamlined user interface that catered to the diverse needs of users. Despite the challenging timeline of just 3 months, the project was completed on schedule, showcasing my effective project management abilities. Throughout the process, I remained committed to a user-centric design approach, ensuring that the interface was not only intuitive but also accessible to a global audience.
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Led, with support from a development team, end-to-end research, design, and prototyping of nine employee-facing enterprise applications. These apps were designed responsively for android, iOS and desktop environments as well as interoperability with various new and legacy systems. Proactively conducted on-site observations at multiple locations to gather invaluable user insights, resulting in enhanced usability. These efforts led to a notable 4% reduction in turnaround time and substantial cost savings of over $2 million annually for AA.
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Responsible for various design initiatives, including creating visually captivating tradeshow booths to enhance brand experiences, digital promotions for magazines and online journals, branding of new products and designing bespoke giveaways . Moreover, I specialized in crafting user-friendly interfaces for medical lasers, optimizing functionality and intuitive interactions. Additionally, I successfully coordinated branding and advertising efforts across diverse markets in California, Texas, and Slovenia, ensuring a consistent and impactful messaging and visual identity.
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I collaborated closely with the in-house design team and leadership, actively contributing insights and solutions. I was also called upon to address situations where the in-house design team faced challenges in meeting client expectations. By bridging client expectations with my design capabilities, I ensured effective coordination. Additionally, I provided guidance and support to the team, acting as a valuable resource.
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In my role, I crafted engaging interactive and static ads for Yellowbook's advertising products, boosting brand visibility. I also led training sessions on motion design and maintained high-quality standards by reviewing team work. I played a key role in developing creative concepts and bringing them to life through animation and visual effects.
Frequently asked questions
What software do you design with?
Figma: For UI/UX design, prototyping, and collaboration.
Sketch: For vector-based design and interface creation.
Adobe XD: For designing and prototyping user experiences.
InVision: For prototyping and collaboration.
Framer: For interactive and high-fidelity prototyping.
Relume: For quick wireframes and flowcharts.
Zeplin: For sharing designs and specs with developers.
Figma (Dev Mode): For generating code snippets and specs.
iS your design process inclusive and accessible? yes
WAVE: For accessibility evaluation.
axe: For accessibility testing.
Contrast Checker: For color contrast compliance.
Stark: For accessibility and contrast checking within .
What do you use to collaborate?
Slack: For team communication.
Trello: For task management and workflow organization.
Jira: For Agile project management and issue tracking.
Notion: For documentation and knowledge sharing.
Do you have experience in design systems and how do you manage them? Yes
Zeroheight: For documenting design systems.
Storybook: For UI component libraries.
Abstract: For version control and design file management.
Zeplin: For handoff and collaboration with developers.
Tokenization
Do you have experience in motion design? Yes.
Principle: For creating interactive animations.
After Effects: For advanced motion design and animations.
Lottie: For exporting animations for development.
Do you have experience in UX Research and how did you conduct it? Yes.
A/B Testing
Miro: For collaborative brainstorming and user journey mapping.
MURAL: For visual collaboration and research synthesis.
UserTesting: For remote user testing and feedback.
Hotjar: For heatmaps, session recordings, and user behavior analysis.
Optimal Workshop: For card sorting, tree testing, and usability testing..
Typeform: For creating user surveys and feedback forms.