brian troy jones

UI/UX Designer + Illustrator
based in Dallas.

Experience

On a lifelong journey of discovering where the pixels meet purpose. 15+ years experience in the creative fields from developing websites, designing brochures and tradeshow experiences, and most currently in  the last 8 years, designing creative, capable and accessible UI/UX.

  • Maintained internal design systems and led end-to-end design for employee facing financial applications. Upgraded legacy apps to meet ADA and WCAG accessibility standards, improving usability and compliance.

  • Led an offshore team in developing and integrating multiple B2B resource portals, ensuring seamless functionality and user experience. Managed and evolved existing design systems, maintaining consistency and scalability across platforms.

  • My primary responsibility was to maintain and expand the new UX design system for enterprise applications, ensuring its consistency, accessibility and adoption across new and legacy apps. Additionally, I conducted workshops and open office sessions to promote adoption of the UX system, facilitating design system adoption and supporting digital transformation and design thinking objectives. I also created governance protocols to streamline design iterations and develop a comprehensive design pattern library.

  • I took the lead design role in developing the interface for the AB worldwide Covid vaccine distribution platform, working in close collaboration with a team of skilled developers. Together, we successfully delivered an efficient and streamlined user interface that catered to the diverse needs of users. Despite the challenging timeline of just 3 months, the project was completed on schedule, showcasing my effective project management abilities. Throughout the process, I remained committed to a user-centric design approach, ensuring that the interface was not only intuitive but also accessible to a global audience.

  • Led, with support from a development team, end-to-end research, design, and prototyping of nine employee-facing enterprise applications. These apps were designed responsively for android, iOS and desktop environments as well as interoperability with various new and legacy systems. Proactively conducted on-site observations at multiple locations to gather invaluable user insights, resulting in enhanced usability. These efforts led to a notable 4% reduction in turnaround time and substantial cost savings of over $2 million annually for AA.

  • Responsible for various design initiatives, including creating visually captivating tradeshow booths to enhance brand experiences, digital promotions for magazines and online journals, branding of new products and designing bespoke giveaways . Moreover, I specialized in crafting user-friendly interfaces for medical lasers, optimizing functionality and intuitive interactions. Additionally, I successfully coordinated branding and advertising efforts across diverse markets in California, Texas, and Slovenia, ensuring a consistent and impactful messaging and visual identity.

  • I collaborated closely with the in-house design team and leadership, actively contributing insights and solutions. I was also called upon to address situations where the in-house design team faced challenges in meeting client expectations. By bridging client expectations with my design capabilities, I ensured effective coordination. Additionally, I provided guidance and support to the team, acting as a valuable resource.

  • In my role, I crafted engaging interactive and static ads for Yellowbook's advertising products, boosting brand visibility. I also led training sessions on motion design and maintained high-quality standards by reviewing team work. I played a key role in developing creative concepts and bringing them to life through animation and visual effects.

Frequently asked questions

What software do you design with?

  • Figma: For UI/UX design, prototyping, and collaboration.

  • Sketch: For vector-based design and interface creation.

  • Adobe XD: For designing and prototyping user experiences.

  • InVision: For prototyping and collaboration.

  • Framer: For interactive and high-fidelity prototyping.

  • Relume: For quick wireframes and flowcharts.

  • Zeplin: For sharing designs and specs with developers.

  • Figma (Dev Mode): For generating code snippets and specs.

iS your design process inclusive and accessible? yes

  • WAVE: For accessibility evaluation.

  • axe: For accessibility testing.

  • Contrast Checker: For color contrast compliance.

  • Stark: For accessibility and contrast checking within .

What do you use to collaborate?

  • Slack: For team communication.

  • Trello: For task management and workflow organization.

  • Jira: For Agile project management and issue tracking.

  • Notion: For documentation and knowledge sharing.

Do you have experience in design systems and how do you manage them? Yes

  • Zeroheight: For documenting design systems.

  • Storybook: For UI component libraries.

  • Abstract: For version control and design file management.

  • Zeplin: For handoff and collaboration with developers.

  • Tokenization

Do you have experience in motion design? Yes.

  • Principle: For creating interactive animations.

  • After Effects: For advanced motion design and animations.

  • Lottie: For exporting animations for development.

Do you have experience in UX Research and how did you conduct it? Yes.

  • A/B Testing

  • Miro: For collaborative brainstorming and user journey mapping.

  • MURAL: For visual collaboration and research synthesis.

  • UserTesting: For remote user testing and feedback.

  • Hotjar: For heatmaps, session recordings, and user behavior analysis.

  • Optimal Workshop: For card sorting, tree testing, and usability testing..

  • Typeform: For creating user surveys and feedback forms.