UI/UX Designer + Illustrator
based in Dallas.

Maintained internal design systems and led end-to-end design for employee facing financial applications. Upgraded legacy apps to meet ADA and WCAG accessibility standards, improving usability and compliance.

Led an offshore team in developing and integrating multiple B2B resource portals, ensuring seamless functionality and user experience. Managed and evolved existing design systems, maintaining consistency and scalability across platforms.

My primary responsibility was to maintain and expand the new UX design system for enterprise applications, ensuring its consistency, accessibility and adoption across new and legacy apps. Additionally, I conducted workshops and open office sessions to promote adoption of the UX system, facilitating design system adoption and supporting digital transformation and design thinking objectives. I also created governance protocols to streamline design iterations and develop a comprehensive design pattern library.

I took the lead design role in developing the interface for the AB worldwide Covid vaccine distribution platform, working in close collaboration with a team of skilled developers. Together, we successfully delivered an efficient and streamlined user interface that catered to the diverse needs of users. Despite the challenging timeline of just 3 months, the project was completed on schedule, showcasing my effective project management abilities. Throughout the process, I remained committed to a user-centric design approach, ensuring that the interface was not only intuitive but also accessible to a global audience.

Led, with support from a development team, end-to-end research, design, and prototyping of nine employee-facing enterprise applications. These apps were designed responsively for android, iOS and desktop environments as well as interoperability with various new and legacy systems. Proactively conducted on-site observations at multiple locations to gather invaluable user insights, resulting in enhanced usability. These efforts led to a notable 4% reduction in turnaround time and substantial cost savings of over $2 million annually for AA.

Responsible for various design initiatives, including creating visually captivating tradeshow booths to enhance brand experiences, digital promotions for magazines and online journals, branding of new products and designing bespoke giveaways . Moreover, I specialized in crafting user-friendly interfaces for medical lasers, optimizing functionality and intuitive interactions. Additionally, I successfully coordinated branding and advertising efforts across diverse markets in California, Texas, and Slovenia, ensuring a consistent and impactful messaging and visual identity.

I collaborated closely with the in-house design team and leadership, actively contributing insights and solutions. I was also called upon to address situations where the in-house design team faced challenges in meeting client expectations. By bridging client expectations with my design capabilities, I ensured effective coordination. Additionally, I provided guidance and support to the team, acting as a valuable resource.

In my role, I crafted engaging interactive and static ads for Yellowbook's advertising products, boosting brand visibility. I also led training sessions on motion design and maintained high-quality standards by reviewing team work. I played a key role in developing creative concepts and bringing them to life through animation and visual effects.